THE J SHOP 丨COMMERCIAL SPACE丨2022
Location | 項目地址 : Chengdu 成都
Design Time | 設計時(shí)間 : 2022
Chief Designer | 主持設計 : 鄧天舟
Design Team | 設計小組 : 李壯先 李遠鑫
Area | 面積 : 1300m²
本案臨街對面為萬(wàn)科天薈打造的 “東區⼩太古⾥”以各類(lèi)潮牌形成 的商業(yè)街區，側臨東郊記憶⽕⻋車(chē)頭景點(diǎn)打卡地。
所以人流的引流以及門(mén)⾯區域的打造是我們思考的重點(diǎn)。
In this case, the "Little Taikoo Li in the Eastern District" created by Vanke Tianhui on the opposite side of the street is a commercial block formed by various trendy brands, and it is adjacent to the memory train front scenic spots in the eastern suburbs. Therefore, the drainage of people and the creation of the facade area are the focus of our thinking.
當我們探索園區建筑中豐富多層的歷史形態(tài)時(shí)，我們深受這棟建筑中時(shí)間與空間碰撞的啟發(fā)，通過(guò)增加新的時(shí)間和空間結點(diǎn)，為到訪(fǎng)者提供全新的視角來(lái)看待品牌最初的集合文化。
When we explore the rich and multi-storey historical forms of the park buildings, we are deeply inspired by the collision of time and space in this building. By adding new time and space nodes, we provide visitors with a new perspective to view the brand's original collection culture.
設計的核心集中在局部，一種螺旋擴散的非對稱(chēng)性環(huán)形結構。這種結構的植入迫使周邊與它被動(dòng)重組成各種形態(tài)迥異空間，使它的多樣性超出規模的預設，以豐富的空間體驗向人們詮釋品牌內核。新的秩序存在于局部，與體驗行為共同試圖展示一種在進(jìn)程中的狀態(tài)。
The core of the design is focused on the local part, which is an asymmetric ring structure with spiral diffusion. The implantation of this structure forces the surrounding and its passive re-composition of different forms of space, which makes its diversity exceed the preset size, and interprets the brand core to people with rich space experience. The new order exists locally, and together with the experience behavior, it tries to show a state in the process.
將東郊記憶水塔、電線(xiàn)桿、齒輪、管道獨特的記憶演繹到空間之中，打破時(shí)空限制來(lái)營(yíng)造一個(gè)記憶空間，在這里可以感受過(guò)往的沉淀、當下的新秩序。
The unique memory of the memory water tower, electric pole, gear and pipeline in the eastern suburbs is interpreted into the space, breaking the time and space constraints to create a memory space, where you can feel the precipitation of the past and the new order of the present.
品牌的受眾是大膽、前衛且敢于選擇新事物的年輕群體。不破不立，使每一個(gè)進(jìn)入空間的人打破認知的邊緣。動(dòng)態(tài)地、獨特的空間方案契合了當代消費者的購物需求。
The audience of the brand is young people who are bold, avantgarde and dare to choose new things. It can make everyone who enters the space break the edge of cognition. The dynamic and unique space scheme meets the shopping needs of contemporary consumers.
“過(guò)往”是暗、單色、陳舊。通過(guò)鋼，鐵等具有工業(yè)元素的材質(zhì)來(lái)表達這種反烏托邦的氛圍
The "past" is dark, monochromatic and obsolete. This dystopian atmosphere is expressed by steel, iron and other materials with industrial elements
“當下”是明、彩色、嶄 新。通過(guò)瓷，亞克力等具有現代元素的材質(zhì)來(lái)代表著(zhù)未來(lái)派。
"Now" is bright, colorful and brand new. The futuristic school is represented by porcelain, acrylic and other materials with modern elements.
3層空間主要分為幾組場(chǎng)景展示區和兩組活動(dòng)分享區。展示區由三個(gè)小盒子組成，劃分出不同生活場(chǎng)景——客廳，餐廳，臥室。高低錯落的墻面形成半圍合半開(kāi)放的小空間，賦予原本單一的空間更豐富的延展方式，從而創(chuàng )造一種探索性的動(dòng)線(xiàn)，像在街巷中一般，一邊尋找一邊發(fā)現。
The space is mainly divided into several groups of scene display areas and two groups of activity sharing areas. The exhibition area is composed of three small boxes, which are divided into different life scenes - living room, dining room and bedroom. The high and low scattered walls form a semi-enclosed and semi-open small space, giving the original single space a richer way of extension, thus creating an exploratory moving line, like in the streets, while looking for and discovering.
兩個(gè)獨立盒子空間打造和戶(hù)外聯(lián)動(dòng)更多的是人們聚集在下面，雖然是在室內場(chǎng)所，卻營(yíng)造出一種在大自然中，人們在屋檐下休息的愜意生活場(chǎng)景。
The creation of two independent box spaces and the outdoor linkage are more about people gathering below. Although it is in an indoor place, it creates a comfortable life scene where people rest under the eaves in nature.
紅色透明亞克力展示柜隔離整個(gè)外部空間，用色彩張揚個(gè)性，反扣京東THEJSHOP態(tài)度鮮明的潮玩產(chǎn)品，展現品牌潮流感的同時(shí)打破了零碎分區之間的視野局限性。
The red transparent acrylic display cabinet isolates the entire external space, uses colors to publicize personality, and reversely deducts the trendy products with distinctive attitude of JD THEJSHOP, which shows the brand's trendy flu and breaks the vision limitation between the fragmented partitions.
